Find your ideal customer profile from CRM data you already have
ICP Lens turns a CSV or Excel export into a complete ideal customer profile - scoring every account 0–100, ranking your best-fit segments, and giving sales and marketing one shared definition of who to target. Under 5 minutes, no CRM connection, no data analyst.
Download a real CRM format Excel — no signup needed
No credit card required · 14-day free trial · Works with CSV & Excel
Best fit accounts
34
↑ 4 vs last quarter
Avg LTV (best fit)
$84k
↑ 12% vs portfolio avg
Best fit retention
94%
vs 61% portfolio avg
At-risk accounts
18
↑ 3 flagged this month
Miralo
SaaS · 120 emp
JetAir
Fintech · 85 emp
Flow
DevTools · 200 emp
Brandify
eComm · 900 emp
Globex Logistics
Supply chain · 1,400 emp
Based on top 34 accounts
Your best customers are 50–200 person B2B SaaS companies in fintech or devtools, with a technical founding team, who activate within the first 14 days.
Top patterns
Best fit
34
10% · $84k avg LTV
94% retention
Strong fit
89
26% · $41k avg LTV
76% retention
Weak fit
224
64% · $18k avg LTV
18 flagged for churn
ICP Lens customer profiling software accepts exported files from Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics 365, and any CRM that can export CSV or Excel. The analysis engine runs entirely in your browser — your original CRM file never leaves your device. Derived results including account names and deal values are stored on our servers to power your dashboard and shareable links.
How to build an ideal customer profile in 5 steps.
Upload your existing CRM data. The ICP analysis runs itself.
Prepare data
Check your file has the right sheets — accounts, deals, contacts.
Upload & map
Drag and drop CSV or Excel. We auto-detect your columns.
Data quality
We scan for gaps and minimums before you run analysis.
Analysis
Scores every account, clusters patterns, builds your narrative.
Results
Explore 5 views: account scoring, buyer personas, deal intelligence, geography, executive dashboard.
CRM analytics that turn closed deals into an account scoring model.
Three pillars of ICP sales and marketing execution: score, segment, and act.
AI-style customer profile narrative, zero API cost
ICP Lens generates a plain-English ICP narrative from your own data using a template engine. No OpenAI, no Anthropic, no external AI API call is made - there is no per-token cost and no data is sent to a third-party model.
Five intelligence views
Account scoring, buyer personas, deal patterns, geographic breakdown, and an executive dashboard - all from one upload, all in one dashboard.
Honest data quality check
We tell you exactly what's missing before running the analysis, so you can trust the output and know where to improve.
Miralo
SaaS · 120 emp
JetAir
Fintech · 85 emp
Flow
DevTools · 200 emp
Brandify
eComm · 900 emp
Globex Logistics
Supply chain · 1,400 emp
Your best customers are 50–200 person B2B SaaS companies in fintech or devtools, with a technical founding team.
Know which accounts match your customer profile — and why.
ICP Lens customer profiling software scores every account in your CRM on a 0–100 scale using four weighted inputs: cumulative LTV (40%), retention signals (25%), buyer title fit (20%), and firmographics (15%). Tier assignments use percentile ranking within your specific portfolio - not fixed thresholds.
- Signal badges surface fast onboarding, expansion revenue, churn risk
- Narrative generated entirely from your data, no AI API required
Buyer personas — title frequency in best fit accounts
contacts matched to your deal accounts · best fit tier only
Find the titles that champion you and the markets that convert.
The buyer persona view tells you which job titles appear in 82% of your best fit accounts. The geography tab shows where your best accounts are headquartered, and where your buyers actually sit, which is often different.
- Title frequency ranked by best fit correlation
- Contact country vs account HQ country, two separate views
- Department breakdown: Product, Engineering, RevOps lead in best fit
Your best deals have a fingerprint. We find it.
Referral source, zero discount, under 25-day close, your top deals share a pattern. Deal intelligence surfaces exactly what winning looks like so your team can replicate it.
- Deal source breakdown: referral vs inbound vs outbound
- Sales cycle length by tier, best fit close 3× faster
- Discount rate as anti-ICP signal: correlates directly with churn
Wrong-Fit Pipeline Cost Calculator
See how much revenue your team is losing to bad-fit accounts. Enter your pipeline numbers and get an instant estimate of wasted sales capacity, marketing spend, and churn exposure.
Excel · instant download
Account HQ distribution
bubble size = count · colour = dominant tier
North America
24
$78k avg LTV
Europe
38
$64k avg LTV
APAC
11
$32k avg LTV
LATAM
6
$28k avg LTV
See where your best fit cluster on the map.
The geography view plots every account on a world map — bubble size shows account count, colour shows the dominant tier. Toggle between account HQ and contact location to spot regional opportunity.
- Interactive world map with country-level bubbles
- Account HQ vs buyer location — two distinct views
- Region breakdown with avg LTV and best fit density per country
ICP health score
78/100
Strong ICP alignment
Revenue concentration
62% from best fit
18 accounts drive this revenue
Revenue at risk
$284k
6 accounts · churn exposure
Avg LTV (best fit)
$192k
4.1× weak fit average
Recommended focus areas
Double down on Fintech — 41% best fit density, avg LTV $210k.
Protect 6 at-risk accounts representing $284k. QBR within 30 days.
Scale referral acquisition — closes 18 days faster, +34% LTV vs outbound.
One strategic customer profile view for CEOs, CROs, and the board.
The executive dashboard rolls up portfolio health, revenue concentration, geographic opportunity, and channel quality into a single one-page brief — formatted for board reports and quarterly business reviews.
- ICP health score and revenue concentration at a glance
- Recommended focus areas ranked by impact
- Exportable executive brief — print or PDF in one click
Simple, volume-based pricing for ICP analysis.
ICP Lens pricing is based on deals analysed per run: Starter ($79/mo, 1,000 deals), Growth ($149/mo, 3,000 deals), Agency ($399/mo, 5,000 deals). Share results with your whole team. Annual billing saves 20% vs monthly.
Starter
$79/mo
billed annually · monthly available
- ✓Up to 1,000 deals per run
- ✓Unlimited analysis runs
- ✓Shareable read-only link for stakeholders
- ✓Account scoring — ICP score 0–100 and tier for every account
- ✓Buyer personas — title frequency, department split, contact country
- ✓Deal intelligence — cumulative revenue, channel breakdown
- ✓Geography view — account distribution and regional analysis
- ✓ICP narrative — plain-English summary of your best customers
- ✓Data quality check before every run
- ✓3 saved analyses in history
- ✓Email support
Includes account scoring, ICP narrative, deal intelligence, buyer personas, geography view, and data quality check.
Growth
$149/mo
billed annually · monthly available
- ✓Up to 3,000 deals per run
- ✓Unlimited analysis runs
- ✓Shareable read-only link for stakeholders
- ✓Everything in Starter
- ✓Executive Dashboard — strategic portfolio view for CEO and CRO
- ✓Revenue concentration and ICP health score
- ✓Channel quality analysis — best fit rate per acquisition source
- ✓Geographic opportunity analysis with growth signals
- ✓Exportable executive brief (print / PDF)
- ✓Quarter-over-quarter ICP drift comparison (2+ analyses)
- ✓Unlimited saved analyses with history comparison
- ✓Priority email support
Includes everything in Starter plus Executive Dashboard, ICP drift comparison, and unlimited saved analyses.
Agency
$399/mo
billed annually · monthly available
- ✓20 client workspaces with unlimited analysis runs
- ✓White-labeled shareable report links with your agency logo
- ✓Up to 5,000 deals per run
- ✓Unlimited analysis runs
- ✓Shareable read-only link for stakeholders
- ✓Everything in Growth
- ✓Multi-segment ICP — separate analysis per product line or regionIn development — available Q3 2026
- ✓Custom scoring weight presets per segmentIn development — available Q3 2026
- ✓Native CRM integrations — HubSpot and SalesforceIn development — available Q3 2026
- ✓Unlimited saved analyses
- ✓Dedicated onboarding call (90 minutes)
Ready to define your ideal customer profile?
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